Management company continues expansion in adaptive reuse market with historic Atlanta building
Charleston?,?SC – Charlestowne Hotels proudly welcomes Atlanta’s famed Hotel Clermont as the newest addition to the company’s expanding portfolio. Experienced in historic preservation projects, Charlestowne Hotels worked in partnership with Oliver Hospitality to oversee renovations for the nearly century-old Hotel Clermont and will now take over hotel management. Standing above the Clermont Lounge, an Atlanta institution, the 94-room boutique hotel features whimsical and lavish design elements that pay tribute to nine decades of Atlanta history. The hotel also includes four food and beverage outlets, including a swinging French-American brasserie with Southern accents and a rooftop bar with city skyline views.
To usher Hotel Clermont into the present while maintaining touchstones of its iconic past, Charlestowne worked closely with local partners, including the Georgia Historic Preservation Division and National Parks Service to develop a refreshed identity for the Clermont. “We looked to integrate modern, luxury amenities and services while still utilizing Hotel Clermont’s eccentric background as a foundation forbrand development,” says Michael Tall, president and chief operating officer of Charlestowne Hotels. “The hotel’s historic significance is an intrinsic storytelling element that guides the rest of our programming, dining and guest experiences.”
Hotel Clermont maintains signature architectural details of the original building, including the trademark Clermont signage and 65-foot radio tower from 1940. Interior design elements pay homage to Atlanta past and present, including wallpaper featuring the famous “Clermont Ladies” and Georgia peach trees, along with quotes from Atlanta rap duo Outkast etched along the walls.
A rarity among boutique properties, Hotel Clermont offers 15 bunk rooms with en-suite bathrooms and modernist twin bunk beds to sleep up to four people per room. The hotel will also feature three luxury suites and 76 guestrooms with king or queen beds. “Hotel Clermont was notorious as a dynamic and colorful gathering place,” Tall says. “Honoring this legacy, the bunk rooms, open bar areas and group packages are a nod to the hotel’s roots as a communal melting pot.”
The Hotel Clermont joins Charlestowne’s growing collection of preservation projects including The Collector Luxury Inn & Gardens in St. Augustine, Florida, The Fairlane Hotel in Nashville, The Bristol Hotel in Virginia (opening September 2018) and The Foundry Hotel in Asheville, North Carolina (opening September 2018). Known for a tailored, hands-on management approach, Charlestowne will integrate strategic sales and marketing initiatives along with significant community outreach to ensure the property reaches full revenue potential.
For more information, please visit www.hotelclermont.com.
About Charlestowne Hotels
Founded in 1980, Charlestowne Hotels is a leading full-service hospitality management company offering innovative expertise in hotel development, operational controls, marketing management, revenue optimization, and financial reporting. Now regarded as one of the top hotel management companies in the U.S., Charlestowne Hotels leads its properties to consistently achieve RevPAR growth nearly double the national average. The brand offers a robust portfolio of properties around the country, from independent inns and resorts to franchised hotels and condos. By employing a proficient management style that hones in on the guest experience, Charlestowne Hotels drives its properties to regularly receive industry accolades on Condé Nast Traveler’s Gold List and Readers’ Choice Awards, Travel + Leisure’s World’s Best Awards for “Top City Hotels in the Continental U.S.” and “Top 100 Best Hotels in the World,” and top standings on TripAdvisor. For more information please visit www.CharlestowneHotels.com.