Hundreds of Flowers to Brighten Charleston as Tiger Lily Encourages Customers to ‘Petal It Forward’

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CHARLESTON, S.C. – Charleston’s award-winning florist Tiger Lily will give away 400 bouquets of flowers on Wednesday, Oct. 11, as part of the “Petal It Forward” program. A national effort of the Society of American Florists, Tiger Lily is helping Charleston residents brighten their week – and their health.

Research from the Society of American Florists reveals flowers have an immediate impact on happiness and a long-term positive effect on people’s overall moods. With that in mind, Tiger Lily will give away two bouquets to individuals who stop by the shop at 131 Spring St. on Oct. 11. Customers can keep one for their own enjoyment and give away the second bouquet to a friend, family member, co-worker or even a stranger on the street. Individuals who “Petal It Forward” will be sharing the benefits of flowers with others.

“We see the positive impact day in and day out when we make our flower deliveries,” said Donna Nylin, general manager of Tiger Lily. “People love to get flowers ‘just because’ so we wanted to create random smiles and give people a chance to do the same for someone else.”

A recent survey of 2,500 people throughout the United States confirmed previous studies by Rutgers, Harvard and Texas A&M universities demonstrating the many benefits of flowers, including their positive effects on emotions and happiness.

Highlights from the Society of American Florists survey include:

  • 88 percent of Americans report that giving flowers makes them feel happy, while 80 percent reported that receiving flowers makes them feel happy.
  • 76 percent of Americans agree that having flowers in their home or office improves their mood.
  • 92 percent of women say the best reason to receive flowers is “just because.”

Tiger Lily is open from 9 a.m. to 5 p.m. and Petal It Forward bouquets will be given out on a first-come, first-serve basis while supplies last. Customers are encouraged to share photos of their bouquets and the bouquets they share on social media using hashtags #TigerLily and #PetalItForward.

About Tiger Lily
Inspired by the beauty and sophistication of Charleston, Manny and Clara Gonzales started Tiger Lily in 1996. Their goal was simple: Be the best florist in Charleston. Since then, Tiger Lily has grown to be the largest florist in South Carolina and has been Voted “Charleston’s Best Florist” every year since 2000. For more information, visit or stop by the shop at 131 Spring St., Charleston.

Holly A. Fisher, MMC
Inbound Marketing Certified
Writing | Social Media | Public Relations