Chernoff Newman Announces Charleston Leadership Changes

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CHARLESTON, S.C. – Chernoff Newman announced today that Charleston office general manager Peter Wertimer will retire effective December 31, after a decade of service as the president of advertising and a partner of the firm. Senior Vice President Peter LaMotte will be promoted to general manager of the office.

“We are excited about the future and continuing growth of our Charleston office and Peter LaMotte’s new leadership role,” said Chernoff Newman President and COO David Campbell. “We will miss Peter Wertimer enormously, but his intentional succession plan will allow our team to make the transition seamlessly and build on the great foundation he put in place over the years.”

In 1999, Wertimer purchased the Advertising Service Agency (ASA), South Carolina’s first advertising agency, which later merged with Chernoff Newman in 2008. Under his tenure, the Lowcountry office has worked with Force Protection Industries, Midlands Technical College, the Charleston County Aviation Authority, Rick Hendrick Imports, the Piggly Wiggly Carolina Co., Pike Electric, the InterTech Group, The Citadel, the Charleston Metro Chamber of Commerce, Trident United Way and more.

LaMotte joined Chernoff Newman in Charleston in 2016, from Washington, D.C. marketing communication agencies. He has more than a decade of experience in digital advertising, crisis communication, brand reputation and marketing.

“Peter Wertimer’s legacy and reputation have given us the platform to work with companies throughout the Southeast, said LaMotte. “I look forward to helping this office continue to expand.”

About Chernoff Newman
Chernoff Newman is an integrated marketing communications agency with deep category experience in healthcare, energy, food and beverage, education and workforce development, retail, financial/insurance and issue management. With a culture steeped in innovation and delivering measurable results, the agency provides integrated services to create meaningful consumer connections, including branding, marketing strategy, digital experiences, media, public relations, creative and social media. Headquartered in Columbia, S.C., the agency has offices in Charleston, S.C., Charlotte, N.C., and Orlando, Fla. Visit us at, find us on Facebook at, or follow us on Twitter and Instagram @chernoffnewman.